Digital Executive & Builder

Dean
Bowerman

Transformational Digital Leader

I build high-performance digital businesses from strategy to execution. Equal parts technologist, marketer, operator, and artist. I translate complexity into elegant, measurable outcomes that move organizations forward.

Let's Connect
aka The Professor aka Houdini EQ-First Leader
Leadership
                            Gear Head
Fine Art
visionary operator
Gear Head
Fine artist
The Person

More than a résumé

I've spent decades at the intersection of data, design, technology, and human behavior. My MBA in Market Strategy was built to make me the bridge between business and IT, and that's precisely where I've lived ever since. I don't just run digital businesses; I rebuild them from the inside out, the way I rebuild engines: methodically, passionately, and with deep respect for how every part connects to the whole.

My teams call me Professor because I teach as I lead. They call me Houdini because I have a habit of finding the path when everyone else can't find one. My secret weapon? A high EQ combined with the ability to visualize the outcome and define the path to get there with collaboration and culture, not control motivating everyone involved.

The Engineer

I've rebuilt cars from the ground up: motors, paint, chassis, everything. I still change my own oil. That hands-on relationship with complex mechanical systems shaped the way I approach technology: understand how it actually works, then make it better. It's why I can sit across from any tech vendor and see through the pitch to the architecture underneath

The Artist

I'm a fine artist who works across multiple mediums. That creative instinct doesn't stay in the studio; it lives in every UX decision, brand framework, and customer journey I've ever designed. When you can see both the data model and the canvas at the same time, you make things that are both technically sound and genuinely beautiful to use.

The Framework

Dean's 9 Pillars of Digital Commerce

I developed this customer-centric operating framework over 20+ years and have lectured on it with companies like Adobe and Signifyd. The sequence is intentional; the customer sits at the top leading the way to success. LEARN MORE

Pillar 01
Operations
Project management, finance, regulatory: the foundation everything else is built on.
Pillar 02
Customer Service
The heartbeat of the brand. No digital strategy survives a broken service experience.
Pillar 03
Analytics & BI
Data informs every decision downstream. Build the intelligence layer before acting on it.
Pillar 04
Product & UX
Where strategy meets the customer's hands. Design for behavior, not aesthetics alone.
Pillar 05
Site Search
The only place customers tell you exactly what they expect. Most companies ignore it.
Pillar 06
Merchandising
Pricing, promotion, catalog, taxonomy: the commercial engine of any digital storefront.
Pillar 07
IT Development
Technology serves the business, not the reverse. Build what moves the needle, full stop.
Pillar 08
Fulfillment
Add-to-cart to doorstep and back. The promise is only kept when it arrives on time.
Pillar 09
Performance Marketing
Last for a reason: great campaigns follow the needs of pillar's 1-8 before executing.
The Track Record

Built for the long game

20+ years leading digital transformation across retail, healthcare, CPG, and direct-to-consumer, always from strategy through to measurement.

Healthcare

Rite Aid

VP, Digital Marketing & eCommerce (Chief Digital Officer Equivalent)

Led full digital P&L across pharmacy, health, and 7 private-label CPG categories. Built on AEM, Adobe Target, and  Analytics.

Fulfillment

Eko Health

VP Consumer, eCommerce

Scaled DTC growth on Shopify Plus/GCP/BigQuery. Built the full performance marketing stack with Klaviyo, Precient AI, and StackAdapt.

Agency

Epsilon / ADS

VP eCommerce

Built and led Magento-based eCommerce solutions for national retail clients at one of the world's largest marketing agencies.

Staples

Staples

Senior Director, eCommerce, Online Marketing & Web Analytics

Drove digital growth across office supplies and private-label categories, combining merchandising strategy with UX and analytics.

Whatever I work on must be meaningful, relevant, and I will make it spectacular.
900%
YOy growth
150,000
SKUs managed
$7B
Portfolio
MBA
Market Strategy
Let's Talk

Ready to build something great?

I'm actively exploring senior executive roles where I can lead transformation from strategy through execution. If that's what you're building, let's talk.

db@deanbowerman.com